Top tips for gaining media coverage
Most regional daily and weekly papers have an education section. When schools do well, the papers like to celebrate it – providing there is a good story. That goes for television and radio too, a school story is always a nice local issue. If you are a newly registered Eco-School, or have just gained a Bronze, Silver or even Green Flag award then it’s worth shouting about.
Tips for targeting the media
- Have something to see. There must be something happening on a particular day that would entice the media to turn up. It could be as simple as inviting them to a big litter pick or the arrival of the award.
- Give the media plenty of warning – let them know a week before. You can do this by contacting the news or planning desk of your local radio and television stations as well as the local press.
- If you want a photographer to attend, then speak to the picture desk of your local paper. This way the photographer can pencil in your event. Alternatively, take your own photographs in case they cannot make it.
- If possible have your photo shoot in the morning – the media are more likely to turn up.
- Restrict the number of people who will feature in the photograph. This is easier for the photographer to arrange and saves any confusion on the day.
- Remember that legislation insists that parental consent is required before any child can have their photograph taken.
- In your news release make sure you cover the following crucial elements:
- Who is taking part
- When it is happening
- What will be going on
- Where exactly it is and at what time
- How has this been achieved
- Present the information clearly and concisely ensuring that there is sufficient space and the correct contact details.
If the media do not cover your story, don’t be disheartened. Other news stories may break in the day that take precedence over yours.
